Business card is still a prominent tool to establish and emerge brands as it is shared during formal introductions as a convenience and a memory aid. It’s also a convincing way for organizations to create a good first impression and attract attention from prospective clients.
Despite the advancement of technologies, it seems that no amount of automation is capable of replacing the essence of personal touch, the handshake that goes with exchanging cards in a pleasant manner. The warmth helps during the process of networking.
While the essential practice of sharing business cards is to give organization name and contact details, it can also be a means for referrals. This means recipients can refer your business and skills to someone who might be in need of your services.
Moreover, some business cultures prioritize the sharing of business cards, as some clients see the quality of card and handling as the first impression on how efficiently you conduct yourself and run your business.
These are key reasons for organization to include business cards as part of its marketing tools and a compelling design maximizes the chances of promoting its brand to potential clients.