Direct marketing gives the opportunity to promote your products and services directly to pre-selected customers. “This form of marketing can also help you measure the appeal of your product and services in your marketplace”.
While direct marketing can be a vital tool for growing your business, it must be properly considered, and supported by good information and recognized marketing principles and practices to be effective.
Below are 5 examples of direct marketing
- Direct Mail.
- Email Marketing
- Direct Selling
- Text Marketing
- Social Media Marketing
Direct mail, a commonly used advertising material for recipients to understand your business and its products and services. This form of marketing is generally sent to a potential customer in a geographical area.
Email marketing is a measurable way to reach your prospects and customers. This form of marketing also refers to sending email messages with the aim of enhancing customers relationships and encouraging customer loyalty and repeat business.
Direct selling is a flexible way for salespeople to sell their products and services directly to customers in meeting places such as homes, offices and social events, instead of in retail outlets.
Text (SMS) Marketing:
Text (SMS) Marketing is a personal and instant form of marketing, that allows businesses to reach individual customers with time sensitive offers. However strict privacy governs commercial text messaging, so if you consider this choice of marketing, be aware, specific and responsible.
Social Media Marketing:
Social media marketing is a form of marketing that allows you to interact directly with your customers through social networking apps. It presents a great marketing opportunity for businesses of all sizes.